Azure is a Karachi-based women's clothing brand. We specialize in stylish, modern festive wear. Our attire is designed to make you look and feel your best, no matter what the occasion.


To give everyone the freedom to dress in the eastern style at the best possible price.

The Brand

"Azure is like the clear blue sky; it is an art of nature." To stay true to the name of the brand, Azure concentrates on producing apparel with an emphasis on nature colours and flattering cuts.

Our clothes are designed on fine canvases of fabrics with trendy finish embroidery and the touch of a traditional look, which clicked with our audiences instantly.

We offer a wide range of women's festive wear that would make you look for every occasion, from elegant evening attire to stylish party dresses, whether you're looking for a show-stopping outfit. Azure has got you covered.


Ahmed Patel

"Azure clothing is all about empowering women. I believe that every woman has the right to feel beautiful and confident."

The creative mind behind Azure is Ahmed Patel, a successful entrepreneur, and CEO of Azure. Ahmed holds a double master's degree in finance from Melbourne, Australia, and an MBA from IoBM Pakistan.

Ahmed has over 15 years of experience in the textile industry, so he decided to start up his clothing brand "Azure" in 2016.

The idea behind Azure is a fashion-forward womenswear line that delivers on-trend clothing for all your festive needs. Every season since 2016, Ahmed Patel brings you new designs to serve as a narrative of trendy fashion and a celebration of festivities.